Marketing Scorecard: Performance Partner
The Scorecard, plus an executive brief and recommendations every month.
The outcome
A clear monthly answer to 'is my marketing working, what changed, and what should we do next', interpreted and approved by an experienced marketer, not just charted.
Investment
$995 setup + $395/mo
AUD, inc GST · pay in full to start
Best for
- Founders who want interpretation, not more charts
- Businesses spending real money on marketing
- Fractional CMO clients
Problems it solves
- Reports without meaning
- Agencies reporting activity, not outcomes
- No one saying what needs attention this month
Key features
- Up to six standard data sources connected
- Live dashboard with agreed KPI framework and targets
- Monthly Marketing Executive Brief: expert-reviewed before you see it
- Exception analysis: what changed and what needs attention
- Up to three practical recommendations a month, tracked to completion
- Quarterly strategic review
What's included
- Everything in Essentials
- Up to 6 standard data sources
- Monthly Executive Brief (reviewed & approved)
- Up to 3 monthly recommendations + action tracking
- Branded PDF report
- Quarterly strategic review
- Priority support
Not included
- Hands-on campaign execution (see the fractional engagements)
- Media/ad spend
- Guarantees of financial performance
FAQs
Is the monthly brief automated?
The numbers are calculated automatically, but every brief is reviewed, edited and approved by an experienced marketer before it reaches you. Interpretations are labelled as likely, not certain.
How many recommendations will I get?
Normally up to three immediate actions plus one longer-term consideration. Deliberately few, so they actually get done.
Ready to talk about Marketing Scorecard: Performance Partner?
Take the free Marketing Check-Up: your marketing scored across ten areas, one opportunity identified, and one recommended next step. About ten minutes, no obligation.