A senior marketing partner, working alongside you
Tietgen X gives owner-led businesses access to experienced marketing leadership: the strategy, judgement and accountability of a CMO, without the full-time hire.
Most businesses between $1M and $30M in revenue don't need another agency or another tool. They need someone who has done it before to set the direction, prioritise the budget, manage the agencies and stay accountable for results. That's the gap we fill.
We bring hands-on commercial experience: building marketing plans, generating and converting demand, managing budgets, retailers, customers, agencies and teams. We've sat in the operator's seat, so we understand the trade-offs owners make and the pressure of limited time and money.
You're getting an experienced marketing leader in your corner, making decisions in the context of your business.
Commercial judgement
Decisions made for growth and margin, not vanity metrics.
Hands-on leadership
We lead and coordinate your people, freelancers and agencies.
Real accountability
Clear goals, regular reporting, and ownership of the outcome.
Steve Tietgen
Founder · Sydney, Australia
Steve is a senior marketing leader with over 20 years of experience in digital execution and driving customer growth and transformation across retail, media and B2B organisations.
Most recently, as Group Head of Digital Experience at Accent Group, Steve led CRM, loyalty, analytics, marketing technology and personalisation. He has also held senior marketing leadership roles at Foxtel, Telstra, Winc ANZ and Staples, focused on customer journey design, digital marketing and data-led optimisation.
His approach blends senior judgement with practical, hands-on experience: helping businesses cut through complexity, improve customer experience and concentrate on the areas that most affect performance.
“I kept meeting owners running great businesses who were doing plenty on marketing, but without anyone senior holding it together. The instincts were usually right, what was missing was the time and the outside perspective to pull it into a plan. A full-time CMO was hard to justify, and a big agency wasn't the answer either. What they wanted was an experienced partner to help set priorities and get things moving. That's what Tietgen X is.”
Steve Tietgen, Founder
How we're different
Better decisions. Stronger execution. Faster growth. More profitable marketing.
- Drive profitable growth through clear marketing strategy and commercial direction.
- Improve customer experience to increase engagement, conversion and loyalty.
- Identify and remove barriers that are limiting sales, retention and business growth.
- Make every marketing dollar work harder by improving channel performance and return on investment.
- Turn data into better decisions with meaningful reporting, insights and measurable KPIs.
- Lead teams and agencies with confidence, creating alignment, accountability and faster execution.
- Focus on what matters most, directing time and investment towards the highest-impact opportunities.
- Deliver senior marketing leadership without the cost of a full-time Marketing Director.
See where your next growth will come from
Take the free Marketing Check-Up: your marketing scored across ten areas, one opportunity identified, and one recommended next step. About ten minutes, no obligation.