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Which level of marketing support is right for you?

Pick the services you're weighing up and see them side by side: what's included, who each one suits and what it costs. Same senior marketer behind them all, different levels of involvement.

Choose the services to compare

Tick any combination. The table updates as you go.

A clear, prioritised view of your marketing: what's working, what's holding growth back, and the engagement best suited to your business.

Best for

  • Founders wanting clarity
  • Owners with scattered marketing
  • Anyone weighing up senior support

Not ideal for

  • Businesses wanting hands-on implementation
  • Anyone needing the expert-reviewed growth plan (that's the paid assessment)

Assessment & research

  • Free online assessment

  • Not included: The expert-reviewed growth plan

    Available in the paid assessment.

Strategy & planning

  • Emailed action points

  • Indicative engagement recommendation

Marketing leadership

Not part of this service.

Hands-on delivery

  • Not included: Hands-on implementation

Reporting & analytics

  • Personalised summary in your portal

Support & communication

Not part of this service.

Start the free assessment Full service details

Comparison questions, answered

The things people usually want to know before choosing between the services.

What does a fractional CMO cost?

Fractional CMO is 3-4 days of senior marketing leadership each month. Fractional CMO Plus is 5+ days and adds execution as well as leadership. Both are priced on application, because what they cost depends on the scope we agree. If you mainly want direction, the Fractional Marketing Advisor starts from $1,990/month inc GST. Every engagement is scoped to your business before anything is agreed.

What's the difference between a fractional CMO and a marketing agency?

An agency executes campaigns you brief them on. A fractional CMO sits on your side of the table: owning the strategy, plan and budget, and holding agencies accountable to results. You can keep your agency; we lead it, so the work pulls in one direction.

What's the difference between the Advisor and the Fractional CMO?

The Advisor guides: one session a month, agreed priorities and performance review, while you or your team do the doing. The Fractional CMO leads: 3-4 days a month owning strategy, budget, agencies and your internal team.

Do I need an assessment before starting an engagement?

It's not required, but it's the smart first step if you're unsure. The assessment gives you a maturity score, priorities and a 90-day plan, and its recommendation tells you which level of support fits your business, before you commit to anything ongoing.

Which option is right for an owner-led business without a marketing team?

Start with the Marketing Growth Assessment to see where you stand. From there, founder-led businesses usually suit the Fractional Marketing Advisor for direction, or Fractional CMO Plus when there's no one to do the work in-house.

Can I change level later?

Engagements run for an initial three months, then continue month to month. You can move between levels as your business changes, so the right starting point matters more than the perfect one.

More ways to decide

Pricing

What is priced up front, and what we scope and quote after a conversation.

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The Growth Assessment

A proper diagnostic of your marketing, with a prioritised plan at the end.

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The Marketing Scorecard

How the reporting service works and what the monthly brief covers.

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Talk it through

A short conversation is often the fastest way to settle it. No obligation.

Learn more

Still weighing it up?

The free Marketing Check-Up scores your marketing across ten areas and recommends a level of support based on evidence, not guesswork.

Start the free check-up Talk it through