Fractional CMO
Active marketing leadership without the full-time cost.
The outcome
Senior ownership of your marketing strategy, plan, budget, agencies and internal team, coordinated and accountable.
Investment
Price on application
Scoped to your business · three-month initial period, then month to month
Best for
- Growing businesses needing leadership
- Teams without a marketing head
Problems it solves
- No marketing leadership
- Disconnected agencies and activity
- Budget spent without a plan
Key features
- Owns your marketing strategy
- 3-4 days per month, allocated to your needs
- Leads and enables your internal team
- Agency management
- Annual & quarterly planning
- Budget oversight and reporting
- Marketing Scorecard included, at no extra cost
- Email and Slack support
What's included
- 3-4 days per month (for example, one day a week)
- Ownership of the strategy, the plan and the budget
- Leading and enabling your internal team
- Briefing your agencies, and holding them accountable
- Direction on CRM, website, UX and channel priorities, carried out by your team or agencies
- Quarterly planning and budget oversight
- Performance reporting against agreed goals
- Marketing Scorecard included: live dashboard, monthly executive brief and branded PDF report
- Email and Slack support
Not included
- Email campaign build and automation (see Fractional CMO Plus)
- Website updates and page production (see Fractional CMO Plus)
- SEO and paid ads management (see Fractional CMO Plus)
- Social and content production (see Fractional CMO Plus)
- CRM configuration and segmentation build (see Fractional CMO Plus)
FAQs
What does a Fractional CMO actually own?
Your marketing strategy, the plan, the budget, your agencies and your internal team, with regular leadership meetings and reporting so results stay visible and accountable.
How much time?
3-4 days per month, allocated to your needs (for example, one day a week), plus email and Slack support.
Who does the marketing work itself?
Your team, your freelancers or your agencies. A Fractional CMO sets the direction, writes the briefs, manages the agencies and reviews the results, but does not build the emails, pages, ads or campaigns. If you want the work done as well as led, that is Fractional CMO Plus.
Do you replace our agency or team?
No. We lead and enable your people, freelancers and agencies so everyone pulls in the same direction, and we hold them accountable to results.
Ready to talk about Fractional CMO?
Take the free Marketing Check-Up: your marketing scored across ten areas, one opportunity identified, and one recommended next step. About ten minutes, no obligation.