Marketing Scorecard: Essentials
Your marketing results in one clear view, refreshed automatically.
The outcome
One reliable dashboard of your marketing performance, with consistent KPIs, agreed targets and data-quality monitoring, so you always know where you stand.
Investment
$750 setup + $195/mo
AUD, inc GST · pay in full to start
Best for
- Owners juggling platform dashboards
- Businesses with an agency to keep honest
- Anyone who wants the numbers without the analysis workload
Problems it solves
- Data spread across too many platforms
- Reports that don't connect spend to leads
- No agreed definitions or targets
Key features
- Initial reporting setup and KPI configuration
- Up to three standard data sources connected
- Live dashboard in your portal
- Monthly automated scorecard
- Data-quality monitoring: unknown never shows as zero
- Monthly email summary
What's included
- Reporting setup & KPI configuration
- Up to 3 standard data sources
- Live dashboard + monthly scorecard
- Data-quality monitoring
- Monthly email summary
- Portal access & standard support
Not included
- Monthly expert-written executive brief (see Performance Partner)
- Monthly strategic recommendations & review meeting
- Custom attribution models or complex custom integrations
FAQs
Which platforms can you connect?
Google Analytics, Google Ads, Search Console, Google Business Profile (reviews), Meta Ads and HubSpot are our standard connections, plus CSV upload, a website lead webhook and a short monthly results form. Unusual systems are quoted separately as custom integrations.
Is the data real-time?
Standard sources refresh daily; your monthly business results are entered once a month. We don't market it as real-time because that's not how the underlying platforms behave.
Ready to talk about Marketing Scorecard: Essentials?
Take the free Marketing Check-Up: your marketing scored across ten areas, one opportunity identified, and one recommended next step. About ten minutes, no obligation.